USA Health Brand Guidelines

These logos are provided as a courtesy to our employees and members of the media. They may not be altered in any way from the configurations provided here. By downloading any of the provided logo files, you are agreeing to use these logos in accordance with the standards outlined in the logo section of the USA Health Brand Standards [PDF]:

  1. The USA Health Brand
    Introduction... Page 5 
  2. Our Brand Foundation
         Name, Essence, Narrative and Messaging Map... Pages 7-10 
  3. USA Health Brand Identity
         Overall Brand Identity and Elements... Page 12 
         Master Logo, Colors, Usage and Specifications... Pages 13-18 
  4. USA Health Brand Entities
         Overview... Page 20
         Brand Chart... Page 21
         Primary Logos, Colors and Specifications... Pages 22-29 
  5. Branding Elements
         Typography... Page 31
         Photography... Page 32
  6. Marketing Elements
         Business System... Pages 35-37
         Marketing Templates (Presentations, Brochures, Email Signatures, etc.)... Pages 42-54
  7. Addendum: Marketing Recommendations
         Secondary Logos... Pages 56-61
         Tertiary Logos... Pages 62-67
         Tertiary Center Logos... Pages 68-70

These guidelines govern the appropriate use of the USA Health brand messages, logo, colors and typefaces. They explain how to apply these guidelines to print materials, websites, signage, stationery and other materials. If you have additional questions, please contact the Office of Marketing and Communications at (251) 471-7262 or (251) 470-1682.

Logo files for the University of South Alabama, along with more information about using logos, are available at

Download All Media Resources

USA Health Brand Logo

Below are the logo assets for USA Health. We offer the logo in full color or black and white.

USA Children's & Women's Hospital

Below are the logo assets for the Children's & Women's Hospital.

USA College of Medicine

Below are the logo assets for the College of Medicine.

USA Mitchell Cancer Institute

Below are the logo assets for the Mitchell Cancer Institute.

USA Physicians Group

Below are the logo assets for the Physicians Group.

USA University Hospital

Below are the logo assets for the University Hospital.

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