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May 3, 2013 – Beard Equipment’s “Rent Pink” Support for USA Children’s & Women’s Hospital and USA Mitchell Cancer Institute Halfway to Goal

Rental revenue from Beard Equipment’s pink tractor supports USA’s Children’s & Women’s Hospital
and the Mitchell Cancer Institute.

Beard Equipment Company, a John Deere equipment distributing company based in Mobile, has announced their “Rent Pink” project benefiting USA Children’s & Women’s Hospital and the USA Mitchell Cancer Institute has reached nearly half of their $60,000-$70,000 fundraising goal.  Rent Pink was launched in October 2012 with Beard Equipment renting a special pink tractor to customers and local businesses in an effort to fight cancer.  All rental revenue from the pink tractor goes to Children’s & Women’s and MCI. 

“Beard Equipment Company is dedicated to making a contribution to the cancer research community,” said Kristen Beard DeLaney of Beard Equipment Company.  “We want to help make a difference.”  Beard Equipment plans to continue renting out the pink tractor for the rest of the year, exceeding the original support goal by capitalizing on the interest of the local businesses around the area.  The pink tractor, actually a 20-metric ton excavator, is available to rent at all seven Beard Equipment locations in coastal Alabama and Florida. 

Beard Equipment would like to thank and recognize these customers and employees who have rented the machine thus far: Wilkins Miller Hieronymus, Remedial Services, Summit Industries, Evans Contracting, Bartl Farms, Blue Owl, Suhor Industries, D & D Site, Costello Industries, Classic Pools, Lynn Nolen and RBM Contracting.

For more information about renting the pink tractor from Beard Equipment Company, visit or call Beard Equipment Company in Mobile at 1-855-GOBEARD (462-3273).

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