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Feb. 9, 2015 - Fundraising Campaign for USA Children's & Women's Hospital Exceeds Goal
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A four-year campaign to raise funds for enhancements at the University of South Alabama Children’s and Women’s Hospital exceeded its goal and raised $10.8 million.
Hospital officials and campaign leaders celebrated the success in a reception Jan. 29.
The campaign went hand-in-hand with the hospital’s $72 million expansion.
While the construction provided more space for neonatal and pediatric intensive care, additional operating rooms, larger patient rooms, better space for family and visitors and a new pharmacy, the private support enabled enhancements to make the new facilities even more useful.
As a result of the campaign, the NICU was revamped and several areas and programs at the hospital were named for key donors. USA Children’s and Women’s Hospital now boasts the Mapp Child & Family Life Program, the Hiram W. Mendenhall, M.D. Labor & Delivery Unit, the Monte L. Moorer Mother/Baby Unit and the Arlene Mitchell Pediatric Intensive Care Unit. 
Other rooms and portholes were also named for donors. The portholes are a key design element of the undersea theme that runs throughout the hospital to help children feel less intimidated.
The Campaign raised $1.7 million for equipment, $2.1 million for the endowment, $4.4 million for programs, $713,344 to help with construction and left a nest egg of $1.7 million for later projects.
Liz Freeman chaired the fundraising team with Todd & Joni Cheney, Kristen DeLaney, Sarah Johnson and Arlene Mitchell serving as committee chairs.
“The successful Campaign for USA Children’s & Women’s Hospital demonstrates the transformative impact of philanthropy,” said USA President Dr. Tony Waldrop. “The University of South Alabama is grateful for the partnerships with our many donors, which enable USA to fulfill its mission to make a difference in the lives of those in our community.”
“Private gift support is critical to the success of USA Children’s & Women’s Hospital,” said Dr. Joseph F. Busta Jr., the university’s vice president of development and alumni relations. “Gift support from the community has allowed us to offer patients the high quality, state-of-the-art care they deserve. Over the years, charitable giving has helped the hospital provide a level of care for children and women that is unmatched in the region.”
“The Campaign for USA Children’s & Women’s Hospital was an excellent opportunity for our community to ensure that our hospital continues to be the region’s leader in health care services for children and women,” said Administrator Owen Bailey.
The campaign included a partnership with Children’s Miracle Network, which brought in nearly $2 million — much of it raised through individual donations of just $1.
As part of the campaign, the team also established a Development Council to benefit the hospital, a signature fundraising event called Local Goodness, and a new Grateful Patient program.
Helping focus the celebration on its most fundamental purpose, Todd Cheney and Jenny Bramblett shared their perspectives as parents of children who had been treated at USA Children’s & Women’s Hospital. 
About USA Children's & Women's Hospital

The University of South Alabama Children's & Women's Hospital is among a handful of freestanding hospitals in the United States dedicated specifically to the health care needs of children and women. USACWH health care professionals are uniquely qualified and equipped to provide a wide range of therapeutic and surgical services for children and women, be it life-threatening illness, traumatic injury, premature birth or high-risk obstetrical and gynecological needs.

USACWH is the Mobile area’s leading provider of health services for newborn babies and their mothers. The Labor & Delivery Unit successfully delivers more than 2,800 babies each year, an average of five to 15 babies each day, which is twice as many births as any other hospital in Mobile. The unit also features 15 private birthing suites promoting family-centered care and three operating rooms for cesarean section deliveries and other obstetric procedures.

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