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April 6, 2017 - Staffers win state PR award

The USA Mitchell Cancer Institute Marketing and Communications team was recognized with an Award of Merit for the successful promotion of the new USA-MCI Kilborn Clinic now under construction in Fairhope. The award was one of six presented to USA staffers at the Public Relations Council of Alabama’s Annual Medallion Competition in Birmingham on April 3, 2017.

The University of South Alabama broke ground on a new cancer treatment center on April 26, 2016. The clinic, being constructed adjacent to the Baldwin County Satellite Courthouse in Fairhope, is expected to open late this summer. It will offer a wide range of cancer treatments and support services for communities across Baldwin County.

The PRCA conference drew more than 100 professional public relations practitioners and students from across the state and provided training on crisis communications and branding, among other topics. A total of 51 awards were given with two entries selected for the Judges’ Choice Award. Best of Show was awarded to JJPR, a public relations firm in Daphne.

USA and USA Health won a total of six awards. The USA Children’s & Women’s Hospital Marketing and Communications team was recognized with Medallion and Judges’ Choice awards for the successful promotion of the 2016 Neonatal Intensive Care Unit (NICU) Reunion. USA Marketing & Communications staff won three Awards of Excellence for South magazine, a rebranding campaign and new branding guidelines.

Members of the Marketing & Communications staff at USA Mitchell Cancer Institute include Director Jennifer Ekman and Assistant Director Carol McPhail. Ekman also leads marketing efforts for USA Hospitals, where Casandra Andrews is assistant director for Marketing and Communications.   

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