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March 15, 2016 - Hope Cup to benefit Melanoma, Skin Cancer Endowment

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USA Mitchell Cancer Institute will use proceeds from its annual spring golf tournament to fight melanoma and skin cancers, which have been on the rise in coastal Alabama in recent years.

Funds raised at the Fourth Annual Hope Cup, set for May 12 at The Country Club of Mobile, will benefit the Melanoma and Skin Cancer Endowment at MCI. This year’s honoree is Kristen Beard DeLaney of Mobile, a two-time melanoma cancer survivor.

“Our goal through the tournament is to provide education on how people can take steps to reduce the risk of developing skin cancer and raise funds to support patient programs and research for better ways of treating it,” said MCI Director of Development Kelly McCarron. 

McCarron said that MCI, as the only academic cancer research and treatment center on the upper Gulf Coast, is perfectly positioned to study the causes and treatments of melanoma, which is responsible for the vast majority of skin cancer deaths nationally. “It’s also appropriate to focus on this disease in May, which is Skin Cancer Awareness Month,” she said.

Statistics show that Baldwin County’s incidence of melanoma is far higher than rates for Alabama or the U.S. as a whole. The CDC reported, on average, 116.8 new cases of melanoma per 100,000 people in Baldwin County, compared with 79.6 for Alabama and 74.8 nationally from 2008 to 2012. Mobile’s new cases of melanoma stood at 78 per 100,000.

Risk factors for skin cancer include a personal or family history of the disease, the presence of atypical and large moles, and heavy exposure to UV radiation.

Organized as a four-person scramble, the Hope Cup features a putting contest, proximity contests on every hole and two hole-in-ones with the opportunity to win a brand-new Toyota. The event, presented by Springhill Toyota, begins at 10:30 a.m. with lunch at 11 a.m. 

A new feature for the tournament is a Lunch and Learn for non-golfers at 12:30 p.m. in the Country Club ballroom. Registration is required for the session, in which participants will learn about skin cancer research, detection and prevention from MCI experts.

For more information or to register, visit or call Kori Saucier at 251-460-7032.

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